This decision has been taken "to ensure a progressive and orderly transfer of responsibilities," says Mr. Joan
Lluís Pineda, since the company "is working to evolve into a new business model more efficient and modern "adds Mrs. Alicia Lopez.
The guidelines of this new PSH work philosophy goes through:
- Even closer relationships with their suppliers and customers to enhance the value chain.
- Have a specialized team.
- Offer new services.
- Betting on constant innovation.
- Designing new intensive growth strategies, entering new markets and developing new products.
- Ensure specialization in the manufacture of swimming pool pumps exclusively.
According to the new CEO of BOMBAS PSH "We are an active, renewed and the spirit to continue consolidating PSH company
trade mark in the world of pool.
We export 82% of our production, we are present in more than 75 countries and our strategic objectives are to further enhance this presence through a thorough work of prospecting and promotion policies, effective management and strategic business vision. "
Alicia Lopez Carles (MBA, PhD in Business Administration, Master in International Business Management, Master in Economics and Politics of Asia and a degree in East Asian Studies) has extensive management experience in international business development, management of business units address internationalization projects, strategic business consulting, promotion and international marketing. Speaks French, English, Japanese and Chinese, besides Castilian and Catalan.